Inku Journal
Notes on brand, AI and creative operations
Research-backed articles for brand and marketing teams building at scale.
Competitive intelligence
Smart Data for Marketing Teams: Turn Free Competitor Data Into Daily Decisions
Your competitors' ads, markets and audiences are public data — and free. Here's how a marketing team connects it, uses it daily, and reads it against their own brand.
Gus VanherfBrand consistency
Brand Drift: How to Monitor Brand Consistency Globally
Local teams and agencies slowly drift from brand guidelines and nobody sees it centrally. Here's how to monitor brand drift across every market from one place.
Gus VanherfAgency costs
How to Cut Agency Costs by 50% Without Losing Quality
Agencies take about a fifth of marketing spend and 39% of CMOs plan to cut. Here's the math on which work to bring in-house with AI — and which to keep.
Gus Vanherf