Inku Journal
Notes on brand, AI and creative operations
Research-backed articles for brand and marketing teams building at scale.
Competitive intelligence
How to Monitor Competitors in Real Time With MCP
Quarterly competitor reports are stale before they land. Here's how MCP connects AI directly to your tools and the web for continuous competitive monitoring.
Read articleBrand consistency
Brand Drift: How to Monitor Brand Consistency Globally
Local teams and agencies slowly drift from brand guidelines and nobody sees it centrally. Here's how to monitor brand drift across every market from one place.
Read articleAgency costs
How to Cut Agency Costs by 50% Without Losing Quality
Agencies take about a fifth of marketing spend and 39% of CMOs plan to cut. Here's the math on which work to bring in-house with AI — and which to keep.
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