Inku

Brand Engine — Brand intelligence

A single source of brand truth.

Inku's Brand Engine is the foundation of your AI-driven marketing organization. By creating full brand intelligence, both people and AI agents can finally rely on one source of brand truth.

See it on your brand

Everything that's written, but also not written down

Guidelines, decks, product sheets,  past campaigns... plus the things that never made it into a document.

Branding rules that live in people's head

The nuances your team knows get captured as brand signals instead of getting lost with the next hand-over.

Fine-tuned accuracy of every product detail

Materials, finishes, sizes, text. Accuracy at product level is what makes automation trustworthy.

Ready to grow and evolve

Context keeps getting added. The engine grows with the brand instead of freezing it in a PDF.

BRAND ENGINE— Brand control center

Automatically building brand intelligence.

Encode your brand guidelines

A single source of brand truth across teams and markets.

Custom AI fine tuning for +99% product accuracy

Accuracy is key if you want to start automation.

Enriched with (market) data

Intelligence grows when people speak to Inku or when you give it access to online brand research.

Built around privacy and data security

Your brand data stays private, isolated and Europe-based. See how we handle it.

Inku brand constellation view clustering related brand knowledge into a living graph
A living knowledge system, not a static set of rules.
Chat prompt asking Inku to research the two top competitors and add their ad information
Ask Inku to do any research.
Inku agent steps: searching the web, reading your brand, finding the advertiser
Inku activates built-in research agents to get you the right data and grow its knowledge.

BRAND ENGINE— Brand signals

A living brand book. Evolving over time.

Branding evolves

A brand continuously evolves as it grows, expands or repositions. Inku is no rigid system, it follows the brand.

Nuances reside in people's head

Not every rule or experience is written down. Inku allows to add every nuance to your brand engine, while still maintaining control.

Use Inku as your brand note taker

Inku can integrate in your chat channels or meetings, so it captures new brand signals. You are in control to approve them or not.

Inku inbox with 102 brand updates waiting on your approval, grouped per identity detail
Brand updates drafted for your approval.
Chat asking how do my floors look like, with Inku querying your brand
Ask your brand anything, from chat.
Inku answer describing a dedicated flooring branch of the brand graph with specific material anchors
Every nuance, anchored.

BRAND ENGINE— Looks

Fine tuned AI models in no time.

Train your visual identity

One single corporate style, or a specific style per campaign. You decide.

+99% product accuracy

Every product detail, automatically trained by Inku.

Easily verified

Once the model is trained, Inku shows you examples of how it looks. You see directly if it's good or needs further fine tuning.

Inku prompt with style and product references and a detection word field to train a look
Describe your input data and a test scene. Inku starts the training and shows the results.
Grid of generated on-brand shots with references and a shot plan next to them
Your trained models are ready. Save them and start using them.

BRAND ENGINE— Taste finder

Transform moodboards into usable models.

Build moodboards

New campaign, rebranding, or just playing around? Build your visual style based on 10.000 royalty free images in Inku.

Convert moodboards

Lock your moodboards and train them into an Inku model with one click. Ten minutes later, everybody in your organization can work with the new style.

Visual identity with taste

All images carry enough visual information for AI to perfectly understand the expected taste.

Inku taste finder showing a moodboard grid of reference images
Make your moodboards in Inku...
My taste panel with selected images and a create look action
... and seamlessly create looks from them, ready to use in Inku.

+99%

Product accuracy

One single

Source of brand truth

24/7

Available to people and agents

See how our customers de-risk adoption and achieve measurable business impact.