DSTNY
A rebrand delivered 50 strong key visuals. But 50 images don't cover a full year of campaigns across multiple markets. Inku changed that.
From a fixed set of shoot images to an unlimited visual library — all on-brand
Additional photo shoots needed to cover new campaigns, scenarios or markets
One brand engine serving Belgium, Sweden and the UK — consistently
A strong rebrand. Not enough images to scale it.
DSTNY had just completed a full rebrand. A dedicated photo shoot delivered around 50 carefully crafted key visuals — the right look, the right feel. But running campaigns across blog, website, social and multiple markets meant demand for new visuals was constant. Every new scenario meant Photoshop hours or briefing an agency, and consistency across markets was hard to guarantee.
Train once on the rebrand. Generate forever.
The 50 shoot images — refined with DSTNY's own filters — were uploaded into Inku alongside the brand book and website, and Inku built a dedicated brand engine from them. The team now generates on-brand visuals through a simple chat: new scenarios, new formats, new characters, all true to the identity built in the shoot. Full ad sets with copy and gradient are produced directly in the platform.
“Our own colleagues couldn't tell this was AI.”
A brand hub anyone on the team can use.
Two super users — design and marketing — act as the creative gatekeepers. They generate campaign batches of 30+ images and share them via the internal brand hub, so the broader team gets a growing library of on-brand visuals without prompting anything themselves. Next up: campaign briefings built into Inku, so colleagues in other markets generate their own visuals inside built-in guardrails.
No shoot budget. No Photoshop bottleneck. No off-brand output.
What previously required agency briefings, location costs or hours of manual editing now happens in minutes. The images feel natural — not like AI — because the brand engine was trained on real photography of real people. The team focuses on creative decisions, not production logistics.
“We don't have to make budget for a new photo shoot each time.”
Product interfaces in lifestyle images
Training Inku on DSTNY's own software screens so product visuals appear naturally in generated scenes.
Video generation
On the early access list for Inku's video feature — starting with event loops and campaign motion assets.
Full ad sets, all formats
Generating complete social media asset sets with text and logo directly from a single image.
